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PR (Fifty Years in the Field)

List Price: $19.99
SKU:
9781550021646
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25 unit(s)
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  • Product Details

    Author:
    Jack Donoghue
    Format:
    Paperback
    Pages:
    192
    Publisher:
    Dundurn Press (January 8, 1993)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781550021646
    ISBN-10:
    1550021648
    Weight:
    9.76oz
    Dimensions:
    6" x 9" x 0.3"
    File:
    PGW-LEGATO-Metadata_Only_Publishers_Group_West_Customer_Group_Metadata_20260428164618-20260428.xml
    Folder:
    PGW
    List Price:
    $19.99
    Case Pack:
    50
    As low as:
    $17.19
    Publisher Identifier:
    P-PER
    Discount Code:
    C
    Country of Origin:
    Canada
    Pub Discount:
    60
    Imprint:
    Dundurn Press
  • Overview

    In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations — in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes the PR problems presented by the Alberta nurses’ strike of 1977 and the fiasco of Information Canada. Jack Donoghue’s memoirs provide a different and instructive view on significant events in Canada’s history.