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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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$35.00
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Product Details
Author:
Jack Trout, Al Ries
Format:
Hardcover
Publisher:
McGraw Hill LLC (January 18, 2001)
Audience:
General/trade
ISBN-13:
9780071359160
ISBN-10:
0071359168
Weight:
18.56oz
Dimensions:
7.7" x 8.3" x 1"
File:
McGrawHill-MH_ONIX_V30_US_onix30_all(26_05_26)-20260526.xml
Folder:
McGrawHill
List Price:
$35.00
Case Pack:
16
As low as:
$26.95
Publisher Identifier:
P-MCGRAW
Discount Code:
B
Pages:
272
Pub Discount:
65
Imprint:
McGraw Hill
Overview
“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.
