Porsche Targa (Lived Openness)

Porsche Targa sheds light on the motivation behind the body concept, reveals the development process, takes through the evolution of seven generations of 911 and shows the transfer of the Targa idea to its brand colleagues 914, Carrera GT and 918 Spyder.

For the first time, a book is dedicated to what is probably the most creative body variant of the iconic Porsche 911 sports car. What began as a clever reaction to an increased need for safety in the 1960s quickly became a brand in its own right, the original term for a new type of vehicle.

Porsche Targa sheds light on the motivation behind the body concept, reveals the development process, takes through the evolution of seven generations of 911 and shows the transfer of the Targa idea to its brand colleagues 914, Carrera GT and 918 Spyder. We dig deep into the archives, celebrate contemporary coloring, browse through historical photo albums of the Targa Florio endurance race - the inspiration for the name of the sports car once advertised as a “safety cabriolet”.

Historical design sketches and photos, highly aesthetic imagery and elaborate productions provide in-depth yet entertaining insights into the impressive history of this special Porsche.

Porsche Targa is a sophisticatedly-designed standard work. Colorful and cheerful - like the Targa itself.