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Planning the Corporate Reputation (RLE Marketing)
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$65.99
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Product Details
Author:
Vic Markham
Format:
Paperback
Pages:
204
Publisher:
Taylor & Francis (December 17, 2015)
Language:
English
ISBN-13:
9781138994973
Weight:
13.5oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260127073756268-20260127.xml
Folder:
TAYLORFRANCIS
List Price:
$65.99
Series:
Routledge Library Editions: Marketing
Case Pack:
1
As low as:
$62.69
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
College/higher education
Country of Origin:
United States
Imprint:
Routledge
Overview
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
