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Pioneers (8 Principles of Business Longevity from Immigrant Entrepreneurs)

List Price: $28.00
SKU:
9781394304059
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  • Product Details

    Author:
    Neri Karra Sillaman
    Format:
    Hardcover
    Publisher:
    Wiley (May 6, 2025)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781394304059
    File:
    Wiley-wileyUS_2_1_20260515-20260515.xml
    Folder:
    Wiley
    List Price:
    $28.00
    Country of Origin:
    United States
    Pub Discount:
    50
    As low as:
    $26.60
    Publisher Identifier:
    P-WIL
    Discount Code:
    D
    Pages:
    256
    Imprint:
    Wiley
    Weight:
    15.2oz
    Dimensions:
    6.2" x 9.2" x 1.1"
    Case Pack:
    20
  • Overview

    Unlock the principles that drive the remarkable success stories of immigrant entrepreneurs from around the world

    In Pioneers: 8 Principles of Business Longevity From Immigrant Entrepreneurs, academic, entrepreneur, and consultant, Neri Karra Sillaman, delivers a one-of-a-kind exploration of the remarkable success of immigrant entrepreneurs. The author writes about how immigrants, often starting with limited capital and connections, have built iconic and enduring businesses. Sillaman combines rigorous academic research with compelling case studies and personal experience and narrative to uncover the principles that drive these stunning achievements.

    Pioneers offers a blueprint for business leaders seeking longevity, profitability, and sustainability in the contemporary marketplace. You'll find:

    • Strategies for building resilient businesses that embrace diversity and inclusion
    • Explanations of the power of community and how you can leverage it for business growth
    • Stories of the importance of creating a legacy that goes beyond mere profit
    • Techniques and actionable advice to turn past failures into future success

    Exploring the dramatic immigrant success stories powering such well-known brands as Chobani, WhatsApp, and BioNTech, this book is a must-read for entrepreneurs, business leaders, and anyone else interested in the dynamics of immigrant entrepreneurship. Pioneers is a transformative and inspiring business guide that will help you build a company that stands the test of time.