Piensa como Amazon: 50 1/2 ideas para convertirte en un líder digital / Think Like Amazon (Spanish Edition)

Los secretos del líder mundial de ventas por internet

"En el panorama actual, o estás compitiendo contra Amazon o estás tratando de descubrir cómo aprovecharla para tu negocio. De cualquier manera, es mejor que entiendas su mentalidad, lo que determina cómo funciona. Habiendo trabajado en Amazon en sus primeros años, puedo dar fe de que este libro definitivamente captura la esencia y los principios inquebrantables que hacen de Amazon una empresa como ninguna otra". —Kirk Beardsley, vicepresidente Ejecutivo de Digital en Nordstrom y exdirector de Desarrollo de Negocios en Amazon

"Utiliza las herramientas de este libro para resolver los desafíos aparentemente imposibles a los que se enfrenta tu empresa hoy, y tus clientes te lo agradecerán con su lealtad y sus carteras". —James Thomson, socio de Buy Box Experts y exjefe de Amazon Services

"Este libro proporciona a los innovadores un marco poderoso para liderar en la era actual de disrupción y transformación digital. Ya sea que tu organización sea una startup de una sola persona o miembro de Fortune 500, las 50½ ideas de John Rossman permitirán a los ejecutivos y sus equipos repensar su negocio, obsesionarse con los clientes y ganar en la era digital". —Mark Bertolini, expresidente y director ejecutivo de Aetna Inc.

ENGLISH DESCRIPTION

“Reading this book is like having Jeff Bezos advise me.”—Eric Martinez, Founder and CEO of Modjoul

The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age.

“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50 ½ answers drawn from his experience as an Amazon executive—and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business. Learn how to:

• Move forward to get back to Day 1—and change the status quo.
• Use the “working backwards” innovation and problem-solving approach to lead the way.
• Become a platform company—with the right platform strategy.
• Create customer obsession—and grant your customers superpowers.
• Experiment, fail, rinse, and repeat.
• Decentralize your way to digital greatness.
• Master the magic of small autonomous teams.
• Avoid the trap of past positions.
• Make better and faster decisions.
• Use metrics to create a culture of accountability and innovation
• Use AI and the Internet of Things to reinvent customer experiences.

In addition to these targeted strategies, you’ll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. You’ll understand the unique mindset and inner workings that drive Amazon’s operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, you’ll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know.

If you want to compete and win in the digital era, you have to Think Like Amazon.