Pharmaceutical Marketing (Principles, Environment, and Practice)
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$57.99
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Product Details
Author:
Eugene Mick Kolassa, James Greg Perkins, Bruce R Siecker
Format:
Paperback
Pages:
392
Publisher:
CRC Press (March 1, 2002)
Language:
English
Audience:
College/higher education
ISBN-13:
9780789015839
ISBN-10:
0789015838
Weight:
16.875oz
Dimensions:
5.8125" x 8.25"
File:
TAYLORFRANCIS-TayFran_260121055423912-20260121.xml
Folder:
TAYLORFRANCIS
List Price:
$57.99
Country of Origin:
United States
Case Pack:
36
As low as:
$55.09
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Imprint:
CRC Press
Overview
Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth book on the subject that Dr. Mickey Smith has produced. In this extraordinary volume, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their application, and show how these principles can be applied in response to those factors in practice. This well-referenced book explores pricing, research and development, promotion, place factors, the channel system, and more.
To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.
To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.
