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Persuade (The 4-Step Process to Influence People and Decisions)
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$25.00
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Product Details
Author:
Andres Lares, Jeff Cochran, Shaun Digan
Format:
Hardcover
Publisher:
Wiley (July 7, 2021)
Language:
English
Audience:
General/trade
ISBN-13:
9781119778516
Case Pack:
20
File:
Wiley-wileyUS_2_incremental_jun23_2026-20260623.xml
Folder:
Wiley
List Price:
$25.00
As low as:
$23.75
Publisher Identifier:
P-WIL
Discount Code:
D
Pages:
256
Weight:
15.2oz
Dimensions:
6.2" x 9.1" x 1"
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley
Overview
Transform your ability to persuade and negotiate with this practical new resource
In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.
In this important book you'll discover:
- Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions
- Real world examples and practical exercises to illustrate and practice the concepts discussed
- A fun yet rigorous approach of a complex subject that can be practically applied in any business situation
Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
