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Personal Branding in the Knowledge Economy (The Inter-relationship between Corporate and Employee Brands)
List Price:
$57.99
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Branding Options (v), Availability & Lead Times
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Product Details
Author:
Wioleta Kucharska
Format:
Paperback
Pages:
188
Publisher:
Taylor & Francis (May 27, 2024)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032013381
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260113055421006-20260113.xml
Folder:
TAYLORFRANCIS
List Price:
$57.99
Country of Origin:
United States
Series:
Routledge Advances in Management and Business Studies
As low as:
$55.09
Publisher Identifier:
P-CRC
Discount Code:
H
Weight:
16oz
Pub Discount:
30
Case Pack:
1
Imprint:
Routledge
Overview
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.
