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Paying for Broadcasting: The Handbook
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$62.99
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Product Details
Author:
Tim Congdon
Format:
Paperback
Pages:
266
Publisher:
Taylor & Francis (October 13, 1992)
Language:
English
ISBN-13:
9780415089388
ISBN-10:
0415089387
Weight:
16oz
Dimensions:
5.4375" x 8.5"
File:
TAYLORFRANCIS-TayFran_260626045209596-20260626.xml
Folder:
TAYLORFRANCIS
List Price:
$62.99
Case Pack:
10
As low as:
$59.84
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
What does the future hold for broadcasting in Britain? At a time when British broadcasting is undergoing great change, what revenues will be available for funding programming in the 1990s and beyond? Paying for Broadcasting: The Handbook presents a wide-ranging discussion of funding options open to broadcasters. Commissioned by the BBC to inform debate in the run up to the 1996 Charter Renewal, and drawing on examples from Britain and other worldwide broadcasting markets, the authors explore the histories of and project future possibilities for the revenues available from different sources: advertising and sponsorship, subscription, programme sales and co-production and various kinds of public funding.
