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Organization and Marketing (RLE Marketing)
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Product Details
Author:
Peter Spillard
Format:
Paperback
Pages:
242
Publisher:
Taylor & Francis (November 26, 2015)
Language:
English
ISBN-13:
9781138994638
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260825152059801-20260825.xml
Folder:
TAYLORFRANCIS
List Price:
$45.99
Series:
Routledge Library Editions: Marketing
Case Pack:
1
As low as:
$43.69
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.
