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Orchestrating Public Opinion (How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016)
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$61.99
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Product Details
Author:
Paul Christiansen
Format:
Paperback
Pages:
276
Publisher:
Taylor & Francis (December 1, 2025)
Imprint:
Routledge
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781041183747
Weight:
18oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260228053032100-20260228.xml
Folder:
TAYLORFRANCIS
List Price:
$61.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$58.89
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.
