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Online Research Methods in Sport Studies - 9780367408169

List Price: $57.99
SKU:
9780367408169
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  • Product Details

    Author:
    Jamie Cleland, Kevin Dixon, Daniel Kilvington
    Format:
    Paperback
    Pages:
    152
    Publisher:
    Taylor & Francis (December 11, 2019)
    Language:
    English
    ISBN-13:
    9780367408169
    Weight:
    10oz
    Dimensions:
    6.125" x 9.1875"
    File:
    TAYLORFRANCIS-TayFran_260121055423912-20260121.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $57.99
    Case Pack:
    10
    As low as:
    $55.09
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Audience:
    College/higher education
    Country of Origin:
    United States
    Pub Discount:
    30
    Imprint:
    Routledge
  • Overview

    The internet and digital technologies have transformed sport and the way that we research sport, opening up new ways to analyse sport organisations, fan communities, networks, athletes, the media, and other key stakeholders in the field. This engaging and innovative book offers a complete introduction to online research methods in sport studies, guiding the reader through the entire research process, and bringing that process to life with sport-related cases and examples.

    Covering both qualitative and quantitative methods, the book introduces key topics such as generating a research idea, implementing the research design, maintaining good ethical standards, and collecting, analysing and presenting data. It explains how to conduct online surveys, online interviews, and online ethnography in practice, and every chapter contains individual and group activities to encourage the reader to engage with real online research, as well as further reading suggestions to help them develop their knowledge.

    Online Research Methods in Sport Studies is essential reading for undergraduate and postgraduate students, academics, and researchers with an interest in sport studies, and is a useful reference for practitioners working in sport or sport media who want to improve their professional research skills.