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Online Consumer Behavior (Theory and Research in Social Media, Advertising and E-tail)
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$189.99
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Product Details
Author:
Angeline Close Scheinbaum
Format:
Hardcover
Pages:
400
Publisher:
Taylor & Francis (April 25, 2012)
Imprint:
Routledge
Language:
English
ISBN-13:
9781848729698
Weight:
18.375oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_261007043417901-20261007.xml
Folder:
TAYLORFRANCIS
List Price:
$189.99
Country of Origin:
United States
Pub Discount:
30
Series:
Marketing and Consumer Psychology Series
Case Pack:
16
As low as:
$180.49
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
