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- One World One Company (How Some of the Best Companies in the World Are Becoming Global. and Why You Should Too.)
One World One Company (How Some of the Best Companies in the World Are Becoming Global. and Why You Should Too.)
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$24.00
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Product Details
Author:
Fredrik Härén
Format:
Paperback
Pages:
196
Publisher:
Interesting Organization Singapore Pte (September 25, 2016)
ISBN-13:
9789197547109
Dimensions:
5.8" x 8.2" x 0.7"
File:
BTPS-Lakeside_03172026-20260317.xml
Folder:
BTPS
As low as:
$18.48
Publisher Identifier:
P-BTPS
Discount Code:
A
List Price:
$24.00
Language:
English
Audience:
General/trade
ISBN-10:
9197547107
Country of Origin:
United States
Pub Discount:
65
Imprint:
Organization Singapore Pte Ltd
Weight:
12oz
Overview
It is time to update the way we view the world of business. In this book, Fredrik Härén argues for why and how companies need to become global in the way they conduct business. Learn how some of the most successful companies, big and small, have been able to make this transition; what other companies can learn from them; the challenges you will face when going global; and the dangers that loom for those who choose not to. Be inspired by what Fredrik learned by interviewing the CEO of SKF in a hotel in Beijing, the CMO of Jones Lang LaSalle in an office in London and a marketing executive of Google at the Googleplex in San Francisco, among many other things. For his research, Fredrik Härén traveled to more than 20 countries, conducting interviews with professionals working for successful organizations such as Mindshare, Volvo, IKEA, Rovio, Siemens, Jotun, Manpower, Ericsson, Maersk and many, many more. Prepare to be surprised, challenged and inspired and to look at the world of business in a brand new way.
