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One Click (Jeff Bezos and the Rise of Amazon.com)
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Product Details
Author:
Richard L. Brandt
Format:
Paperback
Pages:
240
Publisher:
Penguin Publishing Group (December 31, 2012)
Language:
English
ISBN-13:
9781591845850
ISBN-10:
1591845858
Weight:
5.8oz
Dimensions:
5" x 7" x 0.6"
Case Pack:
64
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260405T170652_155746832-20260405.xml
Folder:
RandomHouse
As low as:
$10.78
List Price:
$14.00
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Portfolio
Overview
Amazon’s business model is deceptively simple: Make online shopping so easy and convenient that customers won’t think twice. It almost can be summed up by the button on every page: “Buy now with one click.”
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos’s rise from computer nerd to world-changing entrepreneur.
Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon’s ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos’s rise from computer nerd to world-changing entrepreneur.
Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon’s ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.
