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One Billion Customers (Lessons from the Front Lines of Doing Business in China)
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$20.00
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Product Details
Author:
James McGregor
Format:
Paperback
Pages:
352
Publisher:
Free Press (September 4, 2007)
Language:
English
ISBN-13:
9780743258418
ISBN-10:
074325841X
Weight:
11.84oz
Dimensions:
5.5" x 8.4375" x 1"
Case Pack:
10
File:
Eloquence-SimonSchuster_06032026_P10163223_onix30_Complete-20260603.xml
As low as:
$15.40
Folder:
Eloquence
List Price:
$20.00
Publisher Identifier:
P-SS
Discount Code:
A
Audience:
General/trade
Pub Discount:
65
Imprint:
Free Press
Overview
Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.
