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Once Upon a Car (The Fall and Resurrection of America's Big Three Auto Makers--GM, Ford, and Chrysler)

List Price: $28.99
SKU:
9780062088604
Quantity:
Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Bill Vlasic
    Format:
    Paperback (Large Print)
    Pages:
    624
    Publisher:
    HarperCollins (October 4, 2011)
    Language:
    English
    ISBN-13:
    9780062088604
    ISBN-10:
    0062088602
    Weight:
    23.04oz
    Dimensions:
    6" x 9" x 1.25"
    Case Pack:
    14
    File:
    hc-Metadata_Only_HarperCollins_US_Metadata_20260518052532-20260518.xml
    As low as:
    $22.32
    List Price:
    $28.99
    Publisher Identifier:
    P-HC
    Discount Code:
    A
    Folder:
    hc
    Audience:
    General/trade
    Country of Origin:
    United States
    Pub Discount:
    65
    Imprint:
    William Morrow Large Print
  • Overview

    Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives.  Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.