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Ogilvy on Advertising
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$30.00
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Product Details
Author:
David Ogilvy
Format:
Paperback
Pages:
224
Publisher:
Knopf Doubleday Publishing Group (March 12, 1985)
Language:
English
ISBN-13:
9780394729039
ISBN-10:
039472903X
Weight:
24.8oz
Dimensions:
7.4" x 9.7" x 0.59"
Case Pack:
22
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260405T162601_155746719-20260405.xml
Folder:
RandomHouse
As low as:
$23.10
List Price:
$30.00
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Audience:
General/trade
Country of Origin:
China
Pub Discount:
65
Imprint:
Vintage
Overview
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
