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Offensive Marketing - 9780750674591
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$72.99
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Product Details
Author:
Hugh Davidson
Format:
Paperback
Pages:
430
Publisher:
Taylor & Francis (January 1, 2003)
Language:
English
ISBN-13:
9780750674591
ISBN-10:
0750674598
Weight:
28.25oz
Dimensions:
7.5" x 9.25"
File:
TAYLORFRANCIS-TayFran_260411045344499-20260411.xml
Folder:
TAYLORFRANCIS
List Price:
$72.99
Case Pack:
16
As low as:
$69.34
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.
Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.








