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Offensive Marketing - 9780750674591

List Price: $72.99
SKU:
9780750674591
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  • Product Details

    Author:
    Hugh Davidson
    Format:
    Paperback
    Pages:
    430
    Publisher:
    Taylor & Francis (January 1, 2003)
    Language:
    English
    ISBN-13:
    9780750674591
    ISBN-10:
    0750674598
    Weight:
    28.25oz
    Dimensions:
    7.5" x 9.25"
    File:
    TAYLORFRANCIS-TayFran_260411045344499-20260411.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $72.99
    Case Pack:
    16
    As low as:
    $69.34
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Audience:
    Professional and scholarly
    Country of Origin:
    United States
    Pub Discount:
    30
    Imprint:
    Routledge
  • Overview

    Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.

    Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.