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Nostalgic Branding in the Toy Industry
List Price:
$73.99
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Product Details
Author:
Kamil Lubiński, Magdalena Grębosz-Krawczyk
Format:
Hardcover
Pages:
142
Publisher:
Taylor & Francis (April 24, 2025)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781032997995
Dimensions:
5.4375" x 8.5"
File:
TAYLORFRANCIS-TayFran_260107055151746-20260107.xml
Folder:
TAYLORFRANCIS
List Price:
$73.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Focus on Business and Management
As low as:
$70.29
Publisher Identifier:
P-CRC
Discount Code:
H
Weight:
14.875oz
Overview
This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.
