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Next Now (Trends for the Future)
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$23.99
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Product Details
Author:
Marian Salzman, Ira Matathia
Format:
Paperback
Pages:
320
Publisher:
St. Martin's Publishing Group (November 27, 2007)
Language:
English
ISBN-13:
9780230600010
ISBN-10:
0230600018
Weight:
16.64oz
Case Pack:
22
File:
Macmillan Trade-Macmillan_Print_US_Trade_20260722220509-20260722.xml
Folder:
Macmillan Trade
List Price:
$23.99
As low as:
$18.47
Publisher Identifier:
P-STM
Discount Code:
A
Audience:
General/trade
Dimensions:
6" x 9" x 0.71"
QuickShip:
Yes
Pub Discount:
65
Imprint:
St. Martin's Griffin
Overview
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.
