- Home
- Business & Economics
- Marketing
- New Perspectives in Luxury Branding
New Perspectives in Luxury Branding
List Price:
$69.99
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Emerald Group Publishing Limited
Format:
Paperback
Pages:
224
Publisher:
Emerald Group Publishing Limited (October 29, 2015)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781785608636
ISBN-10:
1785608630
Dimensions:
6.5" x 9.45" x 0.47"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20251121163228-20251122.xml
Folder:
TWO RIVERS
List Price:
$69.99
Series:
Emerald Gems
Case Pack:
1
As low as:
$66.49
Publisher Identifier:
P-PER
Discount Code:
H
Country of Origin:
United Kingdom
Pub Discount:
35
Weight:
16oz
Imprint:
Emerald Group Publishing Limited
Overview
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands
