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New Channels of Music Distribution (Understanding the Distribution Process, Platforms and Alternative Strategies)
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$54.99
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Product Details
Author:
C. Michael Brae
Format:
Paperback
Pages:
188
Publisher:
Taylor & Francis (August 2, 2017)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781138124189
Weight:
12oz
Dimensions:
7.5" x 9.25"
File:
TAYLORFRANCIS-TayFran_260414043728988-20260414.xml
Folder:
TAYLORFRANCIS
List Price:
$54.99
Case Pack:
55
As low as:
$52.24
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
With an example-driven, hands-on approach, New Channels of Music Distribution offers a practical, comprehensive study of the music industry’s evolving distribution system. While paying careful attention to the variables that impact success, the book examines the functionality and components of music distribution, as well as the music industry as a whole while providing insightful strategies for executing marketing, radio, retail campaigns, and much more. Author C. Michael Brae introduces specific methods and strategies for distributing music through out every platform possible through case studies and discussions that help you increase an effective "sell-through" on your music.
