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Netflixed (The Epic Battle for America's Eyeballs)

List Price: $17.00
SKU:
9781591846598
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Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Gina Keating
    Format:
    Paperback
    Pages:
    304
    Publisher:
    Penguin Publishing Group (September 24, 2013)
    Language:
    English
    ISBN-13:
    9781591846598
    ISBN-10:
    1591846595
    Weight:
    10oz
    Dimensions:
    5.59" x 8.42" x 0.82"
    Case Pack:
    42
    File:
    RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260405T170452_155746826-20260405.xml
    Folder:
    RandomHouse
    As low as:
    $13.09
    List Price:
    $17.00
    Publisher Identifier:
    P-RH
    Discount Code:
    A
    QuickShip:
    Yes
    Audience:
    General/trade
    Country of Origin:
    United States
    Pub Discount:
    65
    Imprint:
    Portfolio
  • Overview

    The inside story of Netflix’s incredible rise and uncertain future as master of the video universe
     
    Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success—or even survival—is still far from guaranteed.
     
    Journalist Gina Keating recounts the fast-paced drama of the company’s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.
     
    Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.