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Negocios inmortales / Immortal Businesses. How to Sell Cost-Effectively During Hard Times (Spanish Edition)
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$18.95
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Product Details
Author:
David Gómez
Format:
Paperback
Pages:
360
Publisher:
PRH Grupo Editorial (January 24, 2023)
Language:
Spanish
ISBN-13:
9786073803878
ISBN-10:
6073803877
Weight:
12.8oz
Dimensions:
5.9" x 9.03" x 0.84"
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20260617T074740_156615844-20260617.xml
Folder:
RandomHouse
List Price:
$18.95
Case Pack:
26
As low as:
$14.59
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Audience:
General/trade
Country of Origin:
Mexico
Pub Discount:
65
Imprint:
Ediciones B
Overview
HAY NEGOCIOS INMUNES A LAS CRISIS: LOS QUE SE ADAPTAN Y CAMBIAN LAS REGLAS DEL JUEGO
Si bien las recesiones son inevitables, es la forma como cada negocio reacciona lo que determina su inmunidad o vulnerabilidad. No somos víctimas de lo que nos pasa, sino artífices de nuestro destino. Es la claridad y coherencia de nuestra estrategia comercial lo que define si salimos a flote o nos hundimos. En medio de guerras de precios y locura generalizada, aquellos que se diferencian y venden sin empeñar la empresa son quienes siguen adelante sin comprometer el futuro. En tiempos difíciles, ¿cuál será el destino de tu negocio? ¿Perecerá o hará parte de la legión de negocios inmortales? No son las compañías que más venden, sino aquellas que lo hacen de manera rentable las que sobreviven para contarlo.
ENGLISH DESCRIPTION
THERE ARE SOME BUSINESSES IMMUNE TO CRISES: THOSE THAT ADAPT AND CHANGE THE RULES OF THE GAME
While recessions are inevitable, it is the way each business reacts to them that dictates their immunity or vulnerability. We are not victims of what happens to us; we are makers of our own fate. It is the clarity and coherence of our commercial strategy that determines if we come afloat o we go down. Amid pricing wars and generalized madness, those who distinguish themselves and do not mortgage their business away in order to sell are the ones that keep going without sacrificing the future. Come hard times, what will the fate of your business be? Will it perish or will it become part of the legion of immortal businesses? The companies that live to tell the taleare not the ones that sell more, but the ones that do it in a more cost-effective way.
Si bien las recesiones son inevitables, es la forma como cada negocio reacciona lo que determina su inmunidad o vulnerabilidad. No somos víctimas de lo que nos pasa, sino artífices de nuestro destino. Es la claridad y coherencia de nuestra estrategia comercial lo que define si salimos a flote o nos hundimos. En medio de guerras de precios y locura generalizada, aquellos que se diferencian y venden sin empeñar la empresa son quienes siguen adelante sin comprometer el futuro. En tiempos difíciles, ¿cuál será el destino de tu negocio? ¿Perecerá o hará parte de la legión de negocios inmortales? No son las compañías que más venden, sino aquellas que lo hacen de manera rentable las que sobreviven para contarlo.
ENGLISH DESCRIPTION
THERE ARE SOME BUSINESSES IMMUNE TO CRISES: THOSE THAT ADAPT AND CHANGE THE RULES OF THE GAME
While recessions are inevitable, it is the way each business reacts to them that dictates their immunity or vulnerability. We are not victims of what happens to us; we are makers of our own fate. It is the clarity and coherence of our commercial strategy that determines if we come afloat o we go down. Amid pricing wars and generalized madness, those who distinguish themselves and do not mortgage their business away in order to sell are the ones that keep going without sacrificing the future. Come hard times, what will the fate of your business be? Will it perish or will it become part of the legion of immortal businesses? The companies that live to tell the taleare not the ones that sell more, but the ones that do it in a more cost-effective way.
