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National Brands and Global Markets (An Historical Perspective)
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$57.99
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Product Details
Author:
Nikolas Glover, David M. Higgins
Format:
Paperback
Pages:
264
Publisher:
Taylor & Francis (November 28, 2024)
Language:
English
Audience:
College/higher education
ISBN-13:
9780367762681
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260109060648773-20260109.xml
Folder:
TAYLORFRANCIS
List Price:
$57.99
Country of Origin:
United States
Pub Discount:
30
Series:
Perspectives in Economic and Social History
As low as:
$55.09
Publisher Identifier:
P-CRC
Discount Code:
H
Weight:
14.125oz
Case Pack:
36
Imprint:
Routledge
Overview
Between Brexit, efforts to ‘Make America great again’ and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of ‘Made in’ can be used to shed light on society at large.
