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Naked Consumer (How Our Private Lives Become Public Commodities)
List Price:
$27.00
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Product Details
Author:
Erik Larson
Format:
Paperback
Pages:
288
Publisher:
Penguin Publishing Group (February 1, 1994)
Language:
English
ISBN-13:
9780140233032
ISBN-10:
0140233032
Weight:
8.3oz
Dimensions:
5.12" x 7.74" x 0.64"
Case Pack:
48
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20260408T230928_155902929-20260408.xml
Folder:
RandomHouse
List Price:
$27.00
As low as:
$20.79
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Penguin Books
Overview
After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.
Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.
Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.
