- Home
- Business & Economics
- International
- Multinationals and Europe 1992 (RLE International Business) (Strategies for the Future)
Multinationals and Europe 1992 (RLE International Business) (Strategies for the Future)
List Price:
$42.99
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Beat Burgenmeier, Jean-Louis Mucchielli
Format:
Paperback
Pages:
272
Publisher:
Taylor & Francis (March 10, 2014)
Language:
English
ISBN-13:
9780415751957
Weight:
15.25oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260129055115792-20260129.xml
Folder:
TAYLORFRANCIS
List Price:
$42.99
Series:
Routledge Library Editions: International Business
Case Pack:
55
As low as:
$40.84
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
General/trade
Country of Origin:
United States
Imprint:
Routledge
Overview
When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.
