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More Words That Sell

List Price: $27.00
SKU:
9780071418539
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25 unit(s)
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  • Product Details

    Author:
    Richard Bayan
    Format:
    Paperback
    Publisher:
    McGraw Hill LLC (July 17, 2003)
    Audience:
    General/trade
    ISBN-13:
    9780071418539
    ISBN-10:
    0071418539
    Weight:
    11.52oz
    Dimensions:
    7.3" x 9.2" x 0.4"
    Case Pack:
    32
    File:
    McGrawHill-MH_ONIX_V30_US_onix30_all(26_07_28)-20260919-a.xml
    Folder:
    McGrawHill
    As low as:
    $20.79
    List Price:
    $27.00
    Publisher Identifier:
    P-MCGRAW
    Discount Code:
    A
    Pages:
    176
    Pub Discount:
    65
    Imprint:
    McGraw Hill
  • Overview

    A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book

    More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans.

    More Words That Sell includes:

    • Power words for heightening impact
    • Positive personal qualities for selling oneself
    • Cliche's to avoid
    • Color names beyond just red, white, blue, yellow, etc.
    • Words that reflect current trends in popular culture

    With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.