Modern-Day Vikings (A Pracical Guide to Interacting with the Swedes)
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Product Details
Author:
Christina Johansson Robinowitz, Lisa Werner Carr
Format:
Paperback
Pages:
228
Publisher:
John Murray Press (November 1, 2001)
Language:
English
ISBN-13:
9781877864889
ISBN-10:
1877864889
Weight:
10.24oz
Dimensions:
6" x 9" x 0.5"
Case Pack:
24
File:
hbgusa-hbgusa_onix30_P10372658_07222026-20260722.xml
Folder:
hbgusa
As low as:
$19.98
List Price:
$25.95
Publisher Identifier:
P-HACH
Discount Code:
A
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
John Murray Languages
Overview
Modern-Day Vikings provides a window into what one world traveler called the most American of European countries: Sweden. Yet, surface similarities between the two nations conceal essential differences. Christina Robinowitz and Lisa Werner Carr provide insights and strategies for successful interactions with Swedes, whether business or social.
True to its title, Modern-Day Vikings traces some of Sweden's most ingrained cultural traits back to its Viking heritage: self-sufficiency, fairness, egalitarianism and democracy. The authors also examine Sweden's famous "cradle-to-grave" social model and explore the values underlying modern Swedish culture, such as lagom (moderation), the law of Jante (personal modesty), communication styles and business practices.
True to its title, Modern-Day Vikings traces some of Sweden's most ingrained cultural traits back to its Viking heritage: self-sufficiency, fairness, egalitarianism and democracy. The authors also examine Sweden's famous "cradle-to-grave" social model and explore the values underlying modern Swedish culture, such as lagom (moderation), the law of Jante (personal modesty), communication styles and business practices.
