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Modeline of California (Pioneer of Modern Lighting)

List Price: $60.00
SKU:
9780764370281
Quantity:
Minimum Purchase
25 unit(s)
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  • Branding: minimum 50 pieces (add’l costs below)
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Branding Options (v), Availability & Lead Times

  • 1-Color Imprint: $2.00 ea.
  • Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
  • Belly-Band Wrap: $2.50 ea. (full-color printed)
  • Set-Up Charge: $45 per decoration
FULL DETAILS
  • Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
  • Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
  • Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
  • RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
  • Product Details

    Author:
    Nick Ferrell
    Format:
    Hardcover
    Pages:
    224
    Publisher:
    Schiffer Publishing, Ltd. (October 28, 2025)
    Release Date:
    October 28, 2025
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9780764370281
    ISBN-10:
    0764370286
    Weight:
    55.04oz
    Dimensions:
    9" x 12"
    File:
    Schiffer Publishing-schiffer_20251016_010800_delta-20251016.xml
    Folder:
    Schiffer Publishing
    List Price:
    $60.00
    Pub Discount:
    65
    As low as:
    $51.60
    Publisher Identifier:
    P-MISC
    Discount Code:
    C
    Country of Origin:
    China
    Case Pack:
    10
  • Overview

    Readers step into the history of Modeline, the brand that revolutionized midcentury modern lighting. Modeline of California: Pioneer of Modern Lighting unveils Bernie Roberts’s journey from a penniless machinist to the founder of a company that defined a generation of design. From its roots in postwar struggles to its lasting cultural impact, this book is an indispensable resource for architecture, design, and history enthusiasts.

    Key Features:

    Exclusive historical insights: Explores Modeline’s role in shaping midcentury modern design
    Celebrity connections: Readers learn of Modeline's influence on Hollywood set decorators, movie stars, and even Muhammad Ali’s connection to the end of Modeline’s reign
    Over 250 high-quality images: Features previously unreleased photos of Modeline’s unique style
    Cultural impact: Details Modeline’s influence on the furniture and lighting industries
    Fascinating narratives: Captivating stories of union struggles, Hollywood ties, and innovation
    Author's expertise: Written by a leading authority who documented Modeline’s history with original families and designers

    In this riveting history, readers can discover why Modeline's timeless designs still captivate collectors and worldwide design enthusiasts today.