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Mobile Marketing
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$233.99
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Product Details
Author:
Alex Michael, Ben Salter
Format:
Hardcover
Pages:
250
Publisher:
Taylor & Francis (January 19, 2017)
Imprint:
Routledge
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781138160552
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_261010043925030-20261010.xml
Folder:
TAYLORFRANCIS
List Price:
$233.99
Country of Origin:
United States
Pub Discount:
30
Case Pack:
1
As low as:
$222.29
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.
Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:
* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world
Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:
* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world
Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
