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Mid-Century Ads, 2 Vol.
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$60.00
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Product Details
Author:
Jim Heiman, Steven Heller
Format:
Hardcover
Pages:
800
Publisher:
TASCHEN (April 25, 2012)
Imprint:
TASCHEN
Language:
English
Audience:
General/trade
ISBN-13:
9783836528344
ISBN-10:
3836528347
Weight:
207.2oz
Dimensions:
10.2" x 13.9" x 3.2"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20250917125212-20250917.xml
Folder:
TWO RIVERS
List Price:
$60.00
Pub Discount:
50
Case Pack:
3
As low as:
$48.00
Publisher Identifier:
P-PER
Discount Code:
E
Overview
Mad for ads: Advertising for the space Age—Zoom back in time to the 50s and 60s!
Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the “Big Idea.” At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.
Text in English, French, and German
