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Media Management (A Casebook Approach)
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$120.99
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Product Details
Author:
Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey
Format:
Paperback
Pages:
438
Publisher:
Taylor & Francis (August 22, 2015)
Imprint:
Routledge
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781138901025
Weight:
21.5oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260905042145561-20260905.xml
Folder:
TAYLORFRANCIS
List Price:
$120.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Communication Series
Case Pack:
16
As low as:
$114.94
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today’s media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their careers.
