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Media Economics
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Product Details
Author:
Stuart Cunningham, Terry Flew, Adam Swift
Series:
Key Concerns in Media Studies
Format:
Paperback
Pages:
192
Publisher:
Palgrave Macmillan (May 15, 2015)
Language:
English
Audience:
College/higher education
ISBN-13:
9780230293229
ISBN-10:
0230293220
Weight:
16oz
Dimensions:
5.49" x 8.51" x 0.385"
Case Pack:
60
File:
CHILDSPLAY-macmillan_us_academic_onix21-2016-0403-20160404a.xml
Folder:
CHILDSPLAY
As low as:
$24.64
Publisher Identifier:
P-CHILDSPLAY
Discount Code:
A
Pub Discount:
65
Overview
Understanding the economic paradigms at work in media industries and markets is vitally important for the analysis of the media system as a whole. The changing dynamics of media production, distribution and consumption are stretching the capacity of established economic paradigms.
In addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Media Economics stresses the value – and limits – of contending economic approaches in understanding how the media operates today. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media.
In addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Media Economics stresses the value – and limits – of contending economic approaches in understanding how the media operates today. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media.
