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Masters of Advertising Copy (RLE Marketing) - 9781138995697
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$67.99
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Product Details
Author:
J. George Frederick
Format:
Paperback
Pages:
400
Publisher:
Taylor & Francis (December 11, 2015)
Language:
English
ISBN-13:
9781138995697
Weight:
26.125oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260405043614355-20260405.xml
Folder:
TAYLORFRANCIS
List Price:
$67.99
Series:
Routledge Library Editions: Marketing
Case Pack:
1
As low as:
$64.59
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
