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Mastering the New Media Landscape (Embrace the Micromedia Mindset)
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$17.95
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Product Details
Author:
Barbara Cave Henricks, Rusty Shelton
Format:
Paperback
Pages:
192
Publisher:
Berrett-Koehler Publishers (March 7, 2016)
Imprint:
Berrett-Koehler Publishers
Language:
English
Audience:
General/trade
ISBN-13:
9781626565807
ISBN-10:
1626565805
Weight:
8.2oz
Dimensions:
5.5" x 8.44" x 0.52"
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260405T170302_155746820-20260405.xml
Folder:
RandomHouse
List Price:
$17.95
Country of Origin:
United States
Pub Discount:
65
Case Pack:
48
As low as:
$13.82
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Overview
The New Way to Get Noticed
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
