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Master Data Management in Practice (Achieving True Customer MDM)
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$75.00
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Product Details
Author:
Dalton Cervo, Mark Allen, Jill Dyché
Series:
Wiley Corporate F&A
Format:
Hardcover
Pages:
272
Publisher:
Wiley (July 5, 2011)
Language:
English
Audience:
General/trade
ISBN-13:
9780470910559
Weight:
16.48oz
Case Pack:
22
File:
Wiley-wileyUS_2_1_20260915-20260915.xml
Folder:
Wiley
List Price:
$75.00
As low as:
$71.25
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6.5" x 9.3" x 1"
Pub Discount:
50
Imprint:
Wiley
Country of Origin:
United States
Overview
In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.
