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Mass Media Effects Research (Advances Through Meta-Analysis)

List Price: $94.99
SKU:
9780805849998
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  • Product Details

    Author:
    Raymond W. Preiss, Barbara Mae Gayle, Nancy Burrell, Mike Allen, Jennings Bryant
    Format:
    Paperback
    Pages:
    552
    Publisher:
    Taylor & Francis (August 29, 2006)
    Language:
    English
    ISBN-13:
    9780805849998
    ISBN-10:
    0805849998
    Weight:
    36oz
    Dimensions:
    6" x 9"
    File:
    TAYLORFRANCIS-TayFran_260515045052217-20260515.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $94.99
    Series:
    Routledge Communication Series
    Case Pack:
    20
    As low as:
    $90.24
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Audience:
    Professional and scholarly
    Country of Origin:
    United States
    Pub Discount:
    30
    Imprint:
    Routledge
  • Overview

    This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as the effects of advertising on children and adolescents; the effects of pornography; violent video games and aggression; and media use and political involvement. 
    The final section features thought-provoking commentary from leading theorists. Making a significant and singular contribution to the current media effects literature, Mass Media Effects Research is an essential resource volume for scholars, researchers, and graduate students in media effects, media psychology, and mass communication and society.