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Mass Media Effects Research (Advances Through Meta-Analysis)
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$94.99
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Product Details
Author:
Raymond W. Preiss, Barbara Mae Gayle, Nancy Burrell, Mike Allen, Jennings Bryant
Format:
Paperback
Pages:
552
Publisher:
Taylor & Francis (August 29, 2006)
Language:
English
ISBN-13:
9780805849998
ISBN-10:
0805849998
Weight:
36oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260515045052217-20260515.xml
Folder:
TAYLORFRANCIS
List Price:
$94.99
Series:
Routledge Communication Series
Case Pack:
20
As low as:
$90.24
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as the effects of advertising on children and adolescents; the effects of pornography; violent video games and aggression; and media use and political involvement.
The final section features thought-provoking commentary from leading theorists. Making a significant and singular contribution to the current media effects literature, Mass Media Effects Research is an essential resource volume for scholars, researchers, and graduate students in media effects, media psychology, and mass communication and society.
The final section features thought-provoking commentary from leading theorists. Making a significant and singular contribution to the current media effects literature, Mass Media Effects Research is an essential resource volume for scholars, researchers, and graduate students in media effects, media psychology, and mass communication and society.








