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Marshall McLuhan

List Price: $15.95
SKU:
9780968816677
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Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Judith Fitzgerald
    Format:
    Paperback
    Pages:
    210
    Publisher:
    Dundurn Press (January 1, 2001)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9780968816677
    ISBN-10:
    0968816673
    Weight:
    11.2oz
    Dimensions:
    5.5" x 8.5" x 0.4"
    File:
    PGW-LEGATO-Metadata_Only_Publishers_Group_West_Customer_Group_Metadata_20260428164618-20260428.xml
    Folder:
    PGW
    List Price:
    $15.95
    Series:
    Quest Biography
    Case Pack:
    48
    As low as:
    $12.28
    Publisher Identifier:
    P-PER
    Discount Code:
    A
    Country of Origin:
    Canada
    Imprint:
    Dundurn Press
  • Overview

    Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."