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Marktforschung (Grundlagen, Instrumente und Fallbeispiele aus der Praxis) (German Edition)
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$32.99
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Product Details
Author:
Jörg Koch, Florian Riedmüller
Format:
Paperback
Pages:
311
Publisher:
De Gruyter (May 19, 2025)
Imprint:
De Gruyter Oldenbourg
Language:
German
Audience:
College/higher education
ISBN-13:
9783111437088
ISBN-10:
3111437086
Weight:
17.76oz
Dimensions:
6.69" x 9.45"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260419163342-20260420.xml
Folder:
TWO RIVERS
List Price:
$32.99
Country of Origin:
Germany
Pub Discount:
60
Series:
De Gruyter Studium
As low as:
$28.37
Publisher Identifier:
P-PER
Discount Code:
C
Overview
Das Lehrbuch vermittelt in anwendungsorientierter Form Begriffe und Methoden der Marktforschung. Das Buch ist aufgeteilt in drei Teile: Methodische Grundlagen, praktische Anwendungsfelder und quantitative Analysen im Bereich der Marktforschung. Die vollständig überarbeitete Neuauflage greift aktuelle Aspekte der Digitalisierung und Automatisierung in der Marktforschung auf und bietet für Dozenten und Studierende zahlreiche digitale Erweiterungen.
