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Marketing (RLE Marketing) (The Management Way)
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$65.99
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Product Details
Author:
Arnold K. Weinstein
Format:
Paperback
Pages:
234
Publisher:
Taylor & Francis (November 26, 2015)
Language:
English
Audience:
College/higher education
ISBN-13:
9781138980518
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260129055106049-20260129.xml
Folder:
TAYLORFRANCIS
List Price:
$65.99
Series:
Routledge Library Editions: Marketing
Case Pack:
1
As low as:
$62.69
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Country of Origin:
United States
Imprint:
Routledge
Overview
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
