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Marketing, Rhetoric and Control (The Magical Foundations of Marketing Theory)
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$233.99
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Product Details
Author:
Christopher Miles
Format:
Hardcover
Pages:
224
Publisher:
Taylor & Francis (April 20, 2018)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781138667273
Weight:
15.75oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_261010043925030-20261010.xml
Folder:
TAYLORFRANCIS
List Price:
$233.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Studies in Marketing
Case Pack:
10
As low as:
$222.29
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.
