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- Marketing Research That Won't Break the Bank (A Practical Guide to Getting the Information You Need)
Marketing Research That Won't Break the Bank (A Practical Guide to Getting the Information You Need)
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$32.95
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Product Details
Author:
Alan R. Andreasen
Format:
Paperback
Pages:
304
Publisher:
Wiley (October 4, 2002)
Language:
English
Audience:
General/trade
ISBN-13:
9780787964191
Weight:
18.88oz
Case Pack:
32
File:
Wiley-wileyUS_2_1_20260515-20260515.xml
Folder:
Wiley
List Price:
$32.95
As low as:
$31.30
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6.14" x 9.41" x 1.07"
Pub Discount:
50
Imprint:
Jossey-Bass
Country of Origin:
United States
Overview
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
