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Marketing (Reinventing the Basics)
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$60.00
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Product Details
Author:
Igor Nowé
Format:
Paperback
Pages:
210
Publisher:
Lannoo Publishers (July 29, 2025)
Imprint:
Lannoo Publishers
Language:
English
Audience:
General/trade
ISBN-13:
9789020934052
ISBN-10:
9020934058
Weight:
13.6oz
Dimensions:
6.693" x 9.449" x 0.6"
File:
Eloquence-SimonSchuster_03032026_P9790483_onix30_Complete-20260303.xml
Folder:
Eloquence
List Price:
$60.00
Pub Discount:
65
Series:
Lannoo Campus
Case Pack:
40
As low as:
$46.20
Publisher Identifier:
P-SS
Discount Code:
A
Overview
This book revisits core marketing principles like SAVE and the Customer Journey and shows how these frameworks have evolved, providing practical tools for building effective marketing plans.
Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.
Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.








