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Marketing (Reinventing the Basics)

List Price: $60.00
SKU:
9789020934052
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  • Product Details

    Author:
    Igor Nowé
    Format:
    Paperback
    Pages:
    210
    Publisher:
    Lannoo Publishers (July 29, 2025)
    Imprint:
    Lannoo Publishers
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9789020934052
    ISBN-10:
    9020934058
    Weight:
    13.6oz
    Dimensions:
    6.693" x 9.449" x 0.6"
    File:
    Eloquence-SimonSchuster_03032026_P9790483_onix30_Complete-20260303.xml
    Folder:
    Eloquence
    List Price:
    $60.00
    Pub Discount:
    65
    Series:
    Lannoo Campus
    Case Pack:
    40
    As low as:
    $46.20
    Publisher Identifier:
    P-SS
    Discount Code:
    A
  • Overview

    This book revisits core marketing principles like SAVE and the Customer Journey and shows how these frameworks have evolved, providing practical tools for building effective marketing plans.

    Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.