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Marketing in Developing Countries (RLE Marketing)
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$65.99
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Product Details
Author:
G. Kindra
Format:
Paperback
Pages:
276
Publisher:
Taylor & Francis (November 26, 2015)
Language:
English
ISBN-13:
9781138995642
Weight:
18oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260127073756268-20260127.xml
Folder:
TAYLORFRANCIS
List Price:
$65.99
Series:
Routledge Library Editions: Marketing
Case Pack:
1
As low as:
$62.69
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
College/higher education
Country of Origin:
United States
Imprint:
Routledge
Overview
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
