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Marketing Financial Services - 9780750622479
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$87.99
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Product Details
Author:
Mike Wright, Christine Ennew, Trevor Watkins
Format:
Paperback
Pages:
416
Publisher:
Taylor & Francis (October 20, 1995)
Language:
English
ISBN-13:
9780750622479
ISBN-10:
0750622474
Weight:
27.625oz
Dimensions:
7.4375" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260519045159724-20260519.xml
Folder:
TAYLORFRANCIS
List Price:
$87.99
Case Pack:
55
As low as:
$83.59
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.
There is also a tutor resource pack to accompany the case studies in this textbook.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.
There is also a tutor resource pack to accompany the case studies in this textbook.
