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Marketing Built by Love (A Human-Centered Foundation to Delight Your Customers, Increase Your Revenue, and Grow Your Business)
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$27.95
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Product Details
Author:
Daniel Bussius
Format:
Hardcover
Pages:
296
Publisher:
Greenleaf Book Group Press (September 26, 2023)
Language:
English
ISBN-13:
9798886450927
Dimensions:
6" x 9"
File:
Eloquence-Greenleaf_04082026_P9929955_onix30-20260407.xml
Folder:
Eloquence
List Price:
$27.95
As low as:
$26.55
Publisher Identifier:
P-GLEAF
Discount Code:
D
Case Pack:
20
Pub Discount:
55
Imprint:
Greenleaf Book Group Press
Audience:
General/trade
Weight:
18oz
Overview
A revolutionary approach to marketing, based on neuroscience and psychology, that will transform your business forever
Mention the word “marketing,” and every executive cringes. For decades, we’ve been told that marketing success is hidden behind secret strategies, hacks, and platforms promising incredible results. Yet those results never come, and business owners around the world are left with lost money and lost time—worse off than where they started.
In Marketing Built by Love, Daniel Bussius asserts, with compelling support from academic research, neuroscience, psychology, and over a decade of rigorous real-world testing, that there are four indispensable pillars to marketing success—pillars based on one reality of marketing that will never change: your audience is human.
Whether you’re a small business owner, marketer, or executive, this book will teach you:
• How to mimic the human experience to cultivate customer loyalty
• The four vital components every foundational marketing plan needs
• How to align your marketing with the five science-based stages of human relationships
• How to implement these strategies in a proven marketing framework
Marketing Built by Love will reshape the way you think about marketing and how you communicate with your customers, giving you the framework and strategies you need to create repeatable, consistent marketing success today, tomorrow, and decades into the future. This book is a must-read for anyone who wants to thrive in today’s competitive business landscape.
Mention the word “marketing,” and every executive cringes. For decades, we’ve been told that marketing success is hidden behind secret strategies, hacks, and platforms promising incredible results. Yet those results never come, and business owners around the world are left with lost money and lost time—worse off than where they started.
In Marketing Built by Love, Daniel Bussius asserts, with compelling support from academic research, neuroscience, psychology, and over a decade of rigorous real-world testing, that there are four indispensable pillars to marketing success—pillars based on one reality of marketing that will never change: your audience is human.
Whether you’re a small business owner, marketer, or executive, this book will teach you:
• How to mimic the human experience to cultivate customer loyalty
• The four vital components every foundational marketing plan needs
• How to align your marketing with the five science-based stages of human relationships
• How to implement these strategies in a proven marketing framework
Marketing Built by Love will reshape the way you think about marketing and how you communicate with your customers, giving you the framework and strategies you need to create repeatable, consistent marketing success today, tomorrow, and decades into the future. This book is a must-read for anyone who wants to thrive in today’s competitive business landscape.
