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Marketing Apocalypse (Eschatology, Escapology and the Illusion of the End) - 9780415173568
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$87.99
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Product Details
Author:
Jim Bell, Stephen Brown, David Carson
Format:
Paperback
Pages:
312
Publisher:
Taylor & Francis (December 11, 1997)
Language:
English
ISBN-13:
9780415173568
ISBN-10:
0415173566
Weight:
20.5oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260520050404037-20260520.xml
Folder:
TAYLORFRANCIS
List Price:
$87.99
Series:
Routledge Interpretive Marketing Research
Case Pack:
10
As low as:
$83.59
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
College/higher education
Country of Origin:
United States
Imprint:
Routledge
Overview
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
